Desarrollo de una escala de intención de uso del comercio móvil y su validación mediante análisis compuesto confirmatorio
DOI:
https://doi.org/10.29059/cienciauat.v18i2.1788Palabras clave:
comercio móvil, análisis compuesto confirmatorio, intención de uso, riesgo percibido, tradiciónResumen
La intención de comportamiento se ha estudiado desde la teoría de la acción razonada para predecir el comportamiento de los individuos. El objetivo de esta investigación fue desarrollar y validar una escala para medir la intención de uso del comercio móvil, a partir de las variables de la teoría unificada de aceptación y uso de tecnología como impulsores, y las variables riesgo percibido y tradición como inhibidores. El instrumento fue aplicado en línea a 211 consumidores del estado de Baja California, México. Se utilizó el análisis compuesto confirmatorio para verificar la fiabilidad del instrumento, así como la validez convergente, discriminante, nomológica y predictiva. Se obtuvo un instrumento válido y confiable para medir la influencia de las variables expectativa de rendimiento, influencia social, motivación hedónica, riesgo percibido, condiciones facilitadoras y tradición en la intención de uso del comercio móvil. La escala desarrollada satisface los criterios exigibles a un modelo de medición reflectivo.
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